Archive of ‘Publicity’ category

Eat More Salad

Still settling into the new workspace (those bookshelves finally arrived and they are amazing. I highly recommend them, especially at that price!) so I still don’t have pictures to share yet. But I do have some exciting news to share.

This summer I was contacted through etsy by Fitness magazine about a possible feature in their holiday gift guide. I sent them some high-res photos, then a sample set, then…. I just waited. The admin at etsy who was my liaison with Fitness said that all I could do was wait until the magazine came out because you never know what will make it and what won’t. I was out for some supplies and passed by a magazine rack (I rarely pass one without stopping. I have piles of Martha Stewart, Veranda and Whole Living stacked a mile high). Lo and behold the new issue was out and, drum-roll please….
I made it in! It took every ounce of restraint not to do a happy dance in the middle of the store, so instead I scooped up 8 copies and grinned like a madwoman the entire way to my car.

Thank you so much to the folks at Fitness for including small businesses in their publications. As a small business, I plan to return the favor by including Fitness back into my life. My thrice weekly yoga practice has dwindled to one session a month (if I’m lucky). With the Holiday Rush already underway, I have realized that I will never find time to make it to the gym. I’m going to have to make time. And I know just the magazine to bring along to the treadmill.

Pimlico Magazine- Premiere Issue

Monday mornings are usually pretty mundane for me. I don’t ship over the weekends (unless someone really needs me to), so orders build up and come Monday, I usually spend all morning in sweatpants, coffee in hand, printing shipping labels and packing boxes. I do what I do because I love the creative process, not because I love to package boxes and print address labels. So the whole time I’m doing my weekend shipments, I’m staring longingly at the sewing machine or at the new fabrics I bought, or thinking about what new treasures my favorite antique shops might have gotten in since I’d last been there.

So it was a complete and utter joy this morning  to find an email from the Editor in Chief of Pimlico Magazine in my inbox. You never know who might be shopping in your store and as it turns out, she’d bought my cake stand to use in their première issue! If you click any of these photos, it will bring you to the magazine- which I highly recommend if you are planning a wedding or in need of amazing gift ideas. They have a Holiday Issue coming out in October which I can’t wait to see!

So a big ‘Thank You’ to Jen and Allison at Pimlico. I look forward to many more issues of inspired gifts and artful celebrations!

Spring Bada-Bing Craft Show

Don’t get me wrong, I love selling on Etsy. I mean, where else can you go to work in your PJ’s with a cup of coffee in hand, blaring your own music as loud as you want and in the course of a day have meaningful email interactions with people not only across the country but across the world. It’s 8am here on the east coast and I’ve already chatted (well, via email) with a great customer in Taiwan and one of my favorites in Australia. And I haven’t even brushed my teeth yet.

That said, there is nothing like actually getting to talk to people face to face, and in this business (since I have no plans of opening a brick & mortar shop), that means craft shows.  I’ve only done a few so far, but every time I learn so many new things. Online you’ll see an item get 40 or 50 views, but no one favorites it and you wonder why. At a craft show, people will actually tell you (nicely) all sorts of things about your creations and the comments are worth their weight in gold. I used to make a lot of spoon handle necklaces until at a craft show last fall several people  came by my booth, handled the necklaces thoughtfully, then told me or told the person they were shopping with “wouldn’t this look great as a key chain?” I’m sure you can guess the ending of that story- spoon handle key chains are now one of the more popular items in my store.

Great product advice aside, it’s also immensely gratifying to be able to thank someone in person and to see them light up when they see something you’ve made that they just have to have. Not to mention the other artisans at the show. Meeting people who, just like you, have started a small business based on a passion for their craft and their belief in themselves is exciting and inspiring. One of the first things I do after setting up my booth is to walk around to the other vendors and collect their business cards. I follow them on twitter, bookmark their blogs and favorite them on etsy because when I’m shopping for a gift, whether it be letterpress birthday cards, handmade clay bowls, baby tutus, knitted goods, what-have-you, that’s where I’m going to look first. I don’t want to say, “look what I bought you at Target.”, I want to say, “I got this from Jane, an amazing local artist I met last year at a show. She makes her ink from vegetable pigments that she grows herself. I saw this print she created and knew you’d love it”.

This year when I was researching spring and summer shows, I zeroed in on the Spring Bada-Bing craft show. It’s put on by the Richmond Craft Mafia and their motto is “rubbin’ out the mass produced”, and is held at the Plant Zero art center (amazing place- artist apartments, studios, exhibition areas, restaurants and common areas, all under one roof).  I absorbed every word on their website, looked at pictures from past shows, then stared at the application form in terror for about 5 minutes (they get far more applications than they have booths), took a deep breath, and applied. Last night the email came through I got in!

Here is the info for anyone in or around the Richmond area, and I will be posting more as we get closer to the event. Click anywhere in the FAQs to be brought directly to their website.


Who: The Richmond Craft Mafia

What: “Spring Bada-Bing: The BOSS of all craft shows” is an independent artist craft show in Richmond, Virginia

Where: The show will be held at Plant Zero, a creative indoor artist live-work space.

When: Sunday, April 17th 2011 from 11am to 5 pm

Why: Because, after 6 years, we still want to bring unique, innovative shopping to RVA!


Where & what is Plant Zero?

Plant Zero is one of the coolest creative spaces in town, and has been home to the Spring Bada-Bing for 4 years now.

Plant Zero is located at 0 E. 4th Street Richmond, VA 23224. This is directly off of Hull Street in the Manchester District of Southside Richmond. (Note: some mapping software gets confused by this address–if you encounter this problem, you can use 7 E. 3rd St, which is the secondary entrance to Plant Zero.)

Is there an admission or ticket price for shoppers?

Heck no! Free, baby, free.

I know there are about 5550094301 “What You Need To Know For A Craft Show” blogs out there, but I will likely raise that number to 5550094302 later on this summer after I’ve done a few more shows. In the meantime, hope to see you on April 17th!

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